Corporate Responsibilities

The new KFC Double Down sandwich is real! This one-of-a-kind sandwich features two thick and juicy boneless white meat chicken filets (Original Recipe® or Grilled), two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel's Sauce. This product is so meaty, there’s no room for a bun!

Sandwich Calories Fat (g) Sodium (mg)
KFC Original Recipe® Double Down 540 32 1780
KFC Grilled Double Down 460 23 1730

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Exceeding the recommended sodium intake is known to worsen hypertension, so it is important to know how much salt your body can take. According to the Institute of Medicine, the recommended sodium intake (per day) for each age group is:
- 1000 mg for children aged 1 to 3
- 1200 mg for children aged 4 to 8
- 1500 mg for people aged 9 to 50
- 1300 mg for adults aged 51 to 70
- 1200 mg for seniors aged 70+
As you can see, the DD exceeds the minimum Sodium Intake for ANY age group.

Too much salt or excess sodium intake will elevate the blood pressure and cause edema (usually ankles and feet swelling). This particularly occurs in person who is more sensitive to sodium.
The kidneys regulate the amount of sodium by retain or excrete it as needed. When there’s a high amount of sodium in the body, the kidneys will excrete more sodium to balance body fluid volume while when it’s too low, the kidneys will retain more of it to maintain a normal fluid volume.
However, when the kidneys can’t excrete enough of sodium, excess sodium starts to accumulate in the body. The accumulated excess sodium then leaks to the surrounding tissues causing swelling especially in the ankles and feet. In addition, because sodium pulls and holds water, high sodium concentration in the body will lead to an increase in the blood volume. The heart then needs to work harder to maintain normal circulation thus resulting in high blood pressure.

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Amid growing concerns over excessive fat and salt in the Canadian diet, KFC has launched the nutritional equivalent of a bunker-buster bomb, a package of chicken, bacon and melted cheese that delivers a mega-payload of sodium and grease. How much sodium? A total of 1,740 milligrams, which is more salt than a fully grown adult ought to eat in an entire day.
And that’s just the sodium. The Double Down also packs 540 calories, which, is the energy equivalent of two shot glasses of gasoline. A single Double Down, if burned efficiently, could heat a small bucket of ice-cold water to the point of boiling. If the “sandwich” were renewable, it would put Exxon out of business.
The point is this: Fast food has always been unhealthy. At least now it’s, ahem, interesting.
There is, alas, a problem with the Double Down, and it’s a problem no one seems to be talking about: the taste. It is salty. It’s salty the way crunching road salt between your teeth is salty. Imagine two dry but very salty pieces of otherwise flavourless chicken with salty processed cheese and salty (but oddly non-smoky) bacon in between, and you have a pretty good idea.
By selling this to customers, is KFC being greedy, do they lack corporate sensibilities and responsibilities or is this a great marketing ploy?

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